Should You Judge a Book by its Cover?

Most readers—me included—will pick a book off the bookstore shelf because its cover interests us: the title intrigues; the cover illustration attracts; the author’s name is one we trust.

If you don’t know the author of the book, the nature—and implied promise—of the cover becomes even more important.

If the book does not deliver on the promise of the cover, it will fail with many readers despite its intrinsic value. A broken promise is still a broken promise. I say cover, not necessarily the back jacket blurb, because the front cover is our first and most potent introduction to the quality of the story inside. How many of us have picked up a book, intrigued by its alluring front cover, read the blurb that seemed to resonate with the title and image, then upon reading our cherished purchase been disillusioned with the story and decided we disliked it and its author?

This is because, as readers, from the moment we pick up a book, we engage in a covenant with the story’s author (but in actual fact with the entire publishing company) for a story whose promise we have interpreted from its cover image, title and blurb. It begins with the cover. A book’s cover is its sales pitch: “This is what I’m about!” the cover proclaims in shades of color and texture. The cover sets the tone and attitude with which a reader will interpret the book’s title and back jacket blurb and its interior.

It had better be true.

Let me tell you a story…

Some time ago, a writer colleague of mine secured a New York agent—based on her excellent query and synopsis—for her imaginative dragon fantasy. The agent pitched the book to a large publishing company, who made my friend an offer, and the agent secured a three book deal on her behalf. My writing friend’s career as a published author was launched.

Because the publishing company was one of the large firms, my friend’s ability to participate—never mind influence—the cover design and blurb was restricted. Decisions lay in the hands of the people in the marketing department, who may or may not have read the book (most likely not). This is why it is so important to write a blurb/query/pitch that both scintillates AND accurately portrays the story. All too often, the marketing department misrepresents the story (to sell more books) and you end up with an unsatisfied reader. This is what happened to my friend. Through no fault of hers, the marketing people developed a cover that did not reflect the true nature of her story. The trilogy my friend had developed was a dark tale of deceit, betrayal and suffering. The cover portrayed a lively and sultry seductress, draped with flowing robes and bared thighs against her dragon; hardly the ponderous story shrouded within. The blurb at the back was sufficiently vague to aid and abet the deception.

What followed the book’s launch and accompanying ad campaign was a barrage of bad reviews and censure, unfortunately aimed mostly at the author. It was unfortunate that my friend suffered the brunt of the accusations for breaking her promise to the readers, when she had done no such thing; her publisher and marketers had created false expectations. And now she was paying for it.

I, too, experienced the effects of mis-marketing. I’d written a dark science fiction romance that ended with resolution but was far from the traditional happy ending typical of a romance. The publisher marketed it as a romance with science fiction elements instead of a science fiction with romance elements. Reviewers applauded it but it bombed with romance readers, who expected a different kind of resolution. Science fiction readers, however, enjoyed it; they didn’t have the same expectations.

The take home lesson for writers is this: write a scintillating but accurate synopsis, blurb, pitch and query that clearly establishes your genre and audience. Chances are your publishers will use it in their marketing department. If you don’t get in with the “Big Boys”, and decide to go with the small presses, chances are very good that you will have more control over marketing and cover design; that is a big bonus. If you are like me, creative control of your intellectual property is more important than the big bucks you get at the expense of your art. Don’t give in to the temptations of wolf-marketing.

I’m still learning that lesson.

The take home lesson for readers is this: don’t judge a book by its cover; certainly pick up the book if it looks interesting, then read with an open mind and let the story take you to where it needs to, despite what you may have expected from the false advertising. Chances are, the unexpected journey visited upon you may be a welcome surprise. And don’t blame the writer for something he didn’t have control over.

I’m still learning that lesson too.

Nina Munteanu is an ecologist and internationally published author of novels, short stories and essays. She coaches writers and teaches writing at George Brown College and the University of Toronto. For more about Nina’s coaching & workshops visit www.ninamunteanu.me. Visit www.ninamunteanu.ca for more about her writing.

How Are You Telling Your Story?...Part 1: Viewpoint

The story’s viewpoint can be told from several perspectives and which one you choose can be critical to how your story comes across.

Different stories lend themselves to different narrative styles and point of views (POVs). In his April 2000 article in Fiction Writer entitled “First Blood, Third Person” David Morrell warns that some writers may “select a viewpoint merely because it feels natural, but if you…don’t consider the implications of your choice…your story might fight you until you abandon it, blaming the plot when actually the problem is how you’re telling it.”

The viewpoint choices include:

• Omniscient
• Third person limited
• Second person
• First person

Omniscient View

The omniscient view is the broadest view. Through this viewpoint the narrator describes everything and everyone and may drop into any character at any time, and — in the case of a beginning writer — all too confusingly in the same paragraph.

While this POV is the easiest one to use it is really the hardest to master. In the wrong hands, this viewpoint can be as intrusive as it is distancing. And it is prone to polemic. In the hands of a masterful writer, this viewpoint can make for the most powerful and rich storytelling. Epics of any kind, especially epic fantasies or historical epics, lend themselves to this style. The omniscient viewpoint is particularly suited to a story that is “large”, where ultimately the main character is not any particular protagonist but “the story” itself, or a society or world or time period. The writer must still somehow achieve connection and intimacy with the reader to succeed with this viewpoint. You can do this through lyrical and compelling narrative, poetic language and powerful imagery.

Limited Third Person Viewpoint

A story told through limited third person POV is narrated from one or a few key characters (though not at the same time) by revealing not only their movements but their thoughts and feelings (e.g., he struggled up to his feet, giddy with pain). When starting out, it is often best to adopt this style, which is generally more personal, appealing and least confusing. So long as you respect the readers’ need for clarity by keeping to one POV per scene, you can choose to enter into the heads of as many characters as you wish. It is the norm to use chapter, section or scene breaks when changing from one POV to another.

This style of narrative is the most common one used in contemporary books, particularly genre books, thrillers and action/adventure books. Through conflicting perspectives of your characters, you can swiftly paint a rich tapestry of tension for both characters and reader.

Second Person Viewpoint

This second person viewpoint (“you”) is not often used, mostly because it is both distancing and less easy to read. Although it is a narrative often used in conversation (e.g., “you never know what you’re gonna get with a box of chocolates, do you?”) this style of narrative is harder for readers to embrace and get close to the story’s characters. This viewpoint works effectively in certain artistic situations when you wish to purposefully impart a distance to the narrator, due to their own limitations, infirmity or situation.

First Person Viewpoint

The first person point of view is both the most limiting perspective (told only through one viewpoint) and most personal and revealing (of that viewpoint character). This viewpoint works well in literary fiction where the main character’s thoughts and issues are the key focus in the story. When the character who changes the most is the one telling the story, this makes for very compelling reading.

Many detective stories are told in first person to great effect. The reader is right there with the detective, solving the mystery. The first person viewpoint is also the preferred POV for memoirs, for obvious reasons.

One thing to keep in mind, particularly when narrating through the first person POV, is the reliability of your character. You need to decide how reliable your first person POV character is in telling the story and how you will impart this to the reader. Writing through a character’s faulty perception of the world (and of themselves) provides a writer with an incredible opportunity but also an incredible challenge. You can only go so far with an unreliable character before losing your own credibility as a writer — and losing the reader in the long run. Obviously, you need a balance.

If you are struggling with your story and can’t quite pinpoint what is bogging it down, try changing how you are telling it. Change the viewpoint and see what happens.

References:

Munteanu, Nina. 2009. The Fiction Writer: Get Published, Write Now! Starfire World Syndicate. Louisville, KY. 266pp.

Nina Munteanu is an ecologist and internationally published author of novels, short stories and essays. She coaches writers and teaches writing at George Brown College and the University of Toronto. For more about Nina’s coaching & workshops visit www.ninamunteanu.me. Visit www.ninamunteanu.ca for more about her writing.

I Love New York: BEA and Lightning’s Espresso Book Machine

I came to NYC recently to promote my new writing guidebook The Fiction Writer, at Book Expo America (BEA), North America’s largest book fair. The Fiction Writer was showcased along with other new books for 2009 at the BEA, which was held at New York’s Jacob K. Javits Convention Centre, located in the heart of Manhattan with a view of the Hudson River.

The fair was huge and I was enthralled, if not slightly overwhelmed. I’ve been to several World Science Fiction and Fantasy Conventions; but this trade fair was ... well… HUGER (is that a word?). Over 1,500 publishing houses, retailers, printers and associated industry people displayed exhibits at the book fair. Upcoming titles (like The Fiction Writer) in all kinds of formats and genres were showcased. As I entered the Javits Centre, feeling like a character in one of my SF books, the floor buzzed with the frantic energy of industry representatives.

The “Aha” of the “Aha From a Science Fiction Writer’s Workshop”

A short while ago, I gave a writing workshop at the local library to an interesting group of writers. Participants ranged from budding writers interested in creating short stories to established writers of non-fiction. Entitled, “A Writer’s Toolkit”, I entertained them with my misadventures in the publishing industry and then launched into a “show and tell” using a bazillion examples, many of which appear in my latest writing guide, The Fiction Writer: Get Published, Write Now! by Starfire World Syndicate.

For instance, one example in the book (in Chapter R under the heading “Something Worse Than Rejection”) relates the story about my multiple submission of the short story, Angel’s Promises. Here’s an excerpt: